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Writing copy for websites is a highly specialised skill.
When someone visits your website you have less than 10 seconds to answer their key questions:
- What is this site about?
- Who are these people?
- How can I trust them?
- Is this service/product suitable for my needs?
- Why should I use this company instead of another?
- How much does it cost?
Effective web copy must be written more clearly and concisely than other forms of writing. In addition, copywriting for websites must take into account how the text will appear to search engines and be highly optimised to achieve a high ranking in all major search engines.
We have several years experience in writing copy specifically tailored for websites and online marketing.
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