|  “I
know half the money I spend on advertising
is wasted, but I can never find out
which half.” -- John Wanamaker
Marketing your products
and services in traditional media
such as newspapers, TV or direct mail
can often result in the large portion
of your marketing budget communicating
to people with no interest in your
offer. Online marketing can provide
a highly targeted and cost effective
method of reaching only those individuals
or businesses who have declared an
interest in the product you have to
offer. In addition, the effectiveness
of an online advertising is highly
measurable and easily controlled.
Search Engine Marketing
By bidding for key terms
relevant to your business we can create
and monitor an online advertising
campaign to ensure that your products
are just one click away from anyone
searching for those terms in major
search engines or on websites with
content relevant to your products
and services. Unlike traditional forms
of media, you only pay for those prospects
who have already demonstrated an interest
in your products and offer.
Email Marketing
 Not
to be confused with Spam or Junk Mail,
a carefully targeted, viral email
marketing campaign can be a highly
effective and cost-efficient way to
reach new customers or gain new business
from existing customers.
Richman Software
has many years experience in creating
and managing effective online marketing
campaigns that produce measurable
results. Contact
us for more information.
 Also see - Search Engine Optimization
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