online marketing

"I know half the money I spend on advertising is wasted, but I can never find out which half."
John Wanamaker

Marketing your products and services in traditional media such as newspapers, TV or direct mail can often result in the large portion of your marketing budget communicating to people with no interest in your offer. Online marketing can provide a highly targeted and cost effective method of reaching only those individuals or businesses who have declared an interest in the product you have to offer. In addition, the effectiveness of an online advertising is highly measurable and easily controlled.

search engine marketing

By bidding for key terms relevant to your business we can create and monitor an online advertising campaign to ensure that your products are just one click away from anyone searching for those terms in major search engines or on websites with content relevant to your products and services. Unlike traditional forms of media, you only pay for those prospects who have already demonstrated an interest in your products and offer.

email marketing

Not to be confused with Spam or Junk Mail, a carefully targeted, viral email marketing campaign can be a highly effective and cost-efficient way to reach new customers or gain new business from existing customers.

Richman Software has many years experience in creating and managing effective online marketing campaigns that produce measurable results. Contact us for more information.