Search Engine Optimisation (SEO)
Search engines such as Google and Yahoo use special software called "Search-Bots" to scour the internet looking for new websites and evaluate each page for its relevance for any given search term.
They way your site is laid out, the words on the page and several other factors will determine how "relevant" your site will be viewed by the search engines.
Optimizing your site in the best way for Search-Bots and humans can make the difference between your site appearing on the first page of search results or the 20th page.
Richman Software has a proven track record of achieving high search engine rankings for our clients. Please contact us to discuss how your website could be efficiently optimised.
We provide the following range of SEO servcies:
Keyword & Competitor Analysis
We research keywords that provide the best ROI for your business (if not already known). The report includes details of search volumes for all identified keywords and a competitor analysis.
Pay Per Click Report
For PPC clients we analyse the keyword bids, advertisement copy and landing pages. We outline recommendations to maximise ROI and the lowest CPA (Cost per Acquisition).
Conversion Rate Optimisation
We recommend ways to maximise conversions from new and returning visitors and identify any existing obstacles to conversion.
Usability Testing
We conduct a series of Usability Tests to identify ways in which the layout, navigation and functionality of your site could be improved to increase conversion rates.
On Page SEO
We recommend specific modifications to your website to improve your organic search ranking on Google.
Link Building
We build one-way, external links to your website to improve your visibility in Google’s organic search results for the target keywords. We also provide monthly ranking reports to track the current ranking of your site on Google.
Linkbait & Social Media Seeding
We create Linkbait pages for your site designed to attract external links. We then seed the Linkbait pages on Social media sites to help attract external links.
Visitor Recording
We install visitor recording software on your site to monitor all visitor behaviour. We then analyse the recordings and makes suggestions for usability improvements and increasing conversion rates.
